2020 Fortune Beruntun
DOKU INDONESIA
Doku Indonesia brought ‘Fortune Beruntun’ campaign theme, for this Chinese New Year.
In collaboration with Pixaa Lab, Doku Indonesia launch their 2020 Chinese new year campaign. Together we articulate the brand message into a communication approach for the campaign. We created the ideas, direction of key visuals, and produced a launch film for online and social media — with none other than Elisa Jonathan as our main talent.
The campaign brought the idea of “fortune beruntun” or “continuously fortunate” to life, through the infinity concept. The infinity symbol believed by Chinese as one of a lucky symbol, so we use it as a key ideas and infinite zoom as a main transition for each scene of the video.
Check out the film below.
We also produced a set of supporting imagery for the campaign as well as the art direction of the key visuals, photography, etc. Stills and video were shot on the same day in Jakarta.
Behind the scene
Considering the large scope of production, we have to make sure everything is well planned. From the concepting phase, production to post production process.
Client
Doku Indonesia
&
Doku in-house
creative team
Agency
Pixaa Creative Lab
Creative Director
Wisnu P
Production House
Pixaa
Executive Producer
Wisnu P
Producer
Mey Apryani
Director
Riyadi Prabowo
DOP
Leontius Tito
Photo Production
Pixaa
Photogapher
Rudi Wicaksono
Digital Imaging
Pixaa team