Laz Flashmob

Lazada Indonesia

Celebrating the 72nd Indonesian Independence Day

Nationalism starts from simple things. To celebrate the 72nd Indonesian Independence, Lazada in collaboration with TransJakarta, and a special appearance from Cikini Tropical Sound, create a social experiment video. We deploy a street musician into public transportation and invite the passengers to sing Rayuan Pulau Kelapa, a national anthem from Ismail Marzuki.