2020 Fortune Beruntun

DOKU INDONESIA

Doku Indonesia brought ‘Fortune Beruntun’ campaign theme, for this Chinese New Year.

In collaboration with Pixaa, Doku Indonesia launched its 2020 Chinese new year campaign. Together we articulate the brand message into a communication approach for the campaign. We created the ideas, and direction of key visuals, and produced a launch film for online and social media — with none other than Elisa Jonathan as our leading talent.

The campaign brought the idea of “fortune beruntun” or “continuously fortunate” to life, through the infinity concept. The infinity symbol is believed by the Chinese as one lucky symbol, so we use it as a key idea and infinite zoom as a main transition for each scene of the video.

 

Check out the film below.

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We also produced a set of supporting imagery for the campaign as well as the art direction of the key visuals, photography, etc. Stills and video were shot on the same day in Jakarta.

Behind the scene

Considering the large scope of production, we have to make sure everything is well planned. From the concepting phase, production to post production process.

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Client
Doku Indonesia

Agency & PH
Pixaa

EP & Creative Director
Wisnu P

Producer
Mey Apryani

 

Director
Riyadi Prabowo

DOP
Leontius Tito

Art Director
Vincent Samar

Wardrobe & Stylist
Martika Mars

Editor/VFX Artist
Yono Triyono

VO talent
Binta

Photo Production
Pixaa

Photogapher
Rudi Wicaksono

Digital Imaging
Pixaa team

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