Harboldance

Ramayana x Lazada Indonesia

Harboldance, youth expression to the most anticipated event this year: harbolnas.

One of the department stores that have had a long journey in the Indonesian market, is now going online. Ramayana trusted Lazada to manage their online ‘official’ store. To promote this, Ramayana and Lazada worked together with Pixaa to make the campaign video.

We create a lookbook video of Ramayana products, and combined with the currently popular Harbolnas moments, we proposed a Harboldance as an expression of joy for young people to welcome the fantastic discount moment – Harbolnas (hari belanja online nasional) .

We also create the male version of this video, in the form of an “inspiring style video of the week with an affordable price”, Ramayana style.